XXX Group Co., Ltd., the predecessor of XXX, was founded in 1958. In the early 1990s, it was restructured as a model enterprise for textile industry reform and established XX Group. As a large-scale group integrating brand retail, industrial investment, and capital operation, the group company currently has nearly 6000 employees and billions of yuan in assets. It is involved in the two major industries of home textiles and clothing, as well as real estate, tourism, finance, and industrial investment. The four major projects are a comprehensive group company that holds more than 30 companies under its jurisdiction. Home textiles and clothing have always been the core industries of xxxx Group, and brand management is the most important strategy for the development of xx Holdings. In 1994, XX Holding Group took the lead in proposing the concept of "home textiles" in China and entered the domestic market as an independent brand, which also led China Textile Industry Association to fully introduce the industry name "home textiles" in 1995. At present, XX Holding Group has grown into a leading home textile group enterprise in China's home textile industry. The home textile sector operates brands such as xxx; its "xxxx" is the number one domestic home textile brand certified by the China Enterprise Federation.